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Jane Silverman, Grenache Symposium PR Director, firstname.lastname@example.org
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The Grenache Association is a grass-roots not-for-profit organization operated by volunteers who are passionate about wine and wine education, and open to lovers of fine wine across the world. Their goal is to educate wine lovers and promote Grenache through workshops and wine tastings, and to sustain it in the vineyards and in the glass.
GA in Action:
- #GrenacheDay – an International Day of Grenache held annually on the third Friday of September;
- GrenacheNights held during Vinisud, VinExpo, ProWein, Alimentaria, London Wine Fair;
- The Grenache Symposium a week-long workshop, with tastings and panels with hundreds of professionals from 22 countries;
- Commented tastings by sommeliers, the Grenache masterclasses;
- Worldwide network of wine professionals;
- G-Think workshops: work, exchange and share technical information between winemakers;
- Partnerships with key wine associations.
How it all Began!
The idea for International #GrenacheDay was launched in 2010 following the first International Grenache Symposium at Chêne Bleu’s vineyard at La Verriere in France. The symposium was founded by wine gurus Steven Spurrier and Michel Bettane, Walter McKinlay of Domaine de Mourchon, and Nicole Rolet of Chêne Bleu.
Grenache is prevalent in the South of France, in regions such as the Southern Rhone (including Châteauneuf-du-Pape), Provence, Languedoc and Roussillon, as well as many of the best regions in Spain such as Priorat, Campos de Borja, Calatayud, and Sardegna in Italy. It is also very popular in Australia and the US, and grown in more than a dozen other countries around the world including China.
This eco-superstar has drought-resistant deep-rooted vines and is particularly well-suited to withstand climate change. More wine enthusiasts are discovering Grenache’s unique ability to transmit its “terroir” and exploring this rich variety.
The current GA board includes: Christopher Cannan of Europvin, China’s Eddie Cheung, Dean Hewitson of Hewitson Wines, Jorge Lucki in Brazil, Walter McKinlay of Domaine de Mourchon, Hong Kong’s Debra Meiburg, Chester Osborn of d’Arenberg Wines, Dave Powell, Nicole Rolet of Chêne Bleu.